HoW WE WORK
With over 35 years of practical, hands-on experience, Passionfruit Communications has a solid team at-the-ready to help you grow, re-organize, fine tune, or start-from-scratch. Whatever the scope, our specialized team is poised for the challenge, no matter how big or small the project. We practice the C's of Brand Development & Growth to ensure a 360° Approach covers all facets of making YOUR vision thrive!
Concept
We listen; curiously and intently. We ask lots of questions. Lots of them, to best understand your business and its needs. Then we create an overarching concept or set of themes from which a work plan/flow is designed to accomplish your short-term and long-term goals.
Collect & COnnect
We gather data, look at your current business strategies, and collect key operational and creative intel from a 30,000 ft. vantage point down to the ground level. Our super power is seeing the "big picture" then backfilling with thousands upon thousands of "little details" to hit the mark. We find the resources to connect you with or can assemble and manage them for you.
Curate
Once all the tools are in place, we get boots on the ground by curating your story through beautiful photography and virtual "merchandising" of your website. We're also experts at physical merchandising in your brick-and-mortar location(s) to ensure eye-catching displays grab your customer's attention.
Critique
Analysis, summaries, and reviews are critical to knowing if the KPIs have been achieved. We live for the "wins" but also aren't afraid of critiquing the plan and pivoting to get the desired end result for YOU. Always striving to achieve more, do better, and have fun along the way is our working mantra.
Tanya Seibold
Founder + Principal | Passionfruit Communications
Tanya Seibold is a seasoned senior sales and marketing guru in wine, spirits, artisan foods, and specialty retail. Having spent over 35 years helping businesses large and small achieve brand awareness, growth, and recognition within their respective industries, her true passion is story-selling through beautiful culinary photography and finding creative ways to showcase a business owner's unique products or services though visual mediums.
She is a regular contributing photojournalist to the culinary and lifestyle publications of Wine Country This Month Magazine; Very Napa Valley Magazine; Wine Country Lifestyle Magazine; Sonoma County Day Trips, and has written and edited online articles for VinoVisit.com and BayArea.com.
You can often find Tanya in her kitchen baking up a storm or making artisan jam. Further afield you'll find her in Palm Springs soaking up good desert vibes, down in Adelaide/Australia enjoying a gourmet lunch with friends on a winery veranda, or watching her Chiweenie, Ace, splash around the beaches of South Coast Oregon.
>> photo credit Left Coast Marketing
THE TEAM
A collective of passionate, like-minded, food-loving, cocktail-imbibing creative geniuses that put their years of expertise and talents to work for you. From graphic designers, packaging specialists, off-set printers, chefs, specialized photographers and stylists....we've got you covered.
